The Truth about Keyword Competition Research
Don't tell me you are one of those people who type in a keyword into software and just target the keywords that yield the highest search counts? You wouldn't waste your time doing that now would you? If you have, don't worry, this article is written for you.
Why you should listen to me:
I have spent literally hundreds of hours reading e-books and other relevant sources for this information. I work professionally as an SEO and have had success in some of the highest margin markets on the web. Over the length of this article I will be sharing with you a system I use to aid me through my efforts.
When doing keyword research you need to ask yourself these two very
important questions:
1. What is the demand for the keywords I am researching?
2. What is the supply?
Most SEO professionals use their common sense and often try to find the
answer; they just do it the wrong way.
If you own a site that sells Wireless Vacuum Cleaners it's easy to type your market into Overture's Keyword Selector Tool and get a list of hundreds of relevant keywords and their search counts. What you do with this information is what's important. Some people think an expensive WordTracker subscription using the Keyword Effectiveness Index is the answer: they are crazy.
WordTracker is an amazing tool for building huge keyword lists, but its
competition-research data is riddled with holes (KEI should be used only
marginally, its data should be used amongst a bevy of tools).
Myth: The number of competing pages that show up in bold when running a
search on any search engine is an accurate indicator of the keywords
competition.
Fact: This has got to be one of the most common misconceptions in online
marketing. Whether a keyword yields 99,000,000 competing pages or
100,000 it doesn't matter.
For the keywords you are targeting in Google to find out the true competition of a keyword you should KNOW the following:
What is the total quantity of back-links pointing to the top 10 ranked sites?
How many times is the ?keyword' used in the anchor text linking back to the
top 10 ranked sites?
How many sites use that particular keyword in their title tag? (you can use the allintitle:'keyword' search for this data)
Do the top 10 sites all have the ?keyword' in their Meta description & keyword
tags?
Do those top 10 sites all have the ?keyword' in a header tag somewhere on
the body of their page?
Do the top 10 sites use the ?keyword' in the first and last 25 words of the
page?
Do the top 10 competing sites bold, underline, or italicize the ?keyword'
somewhere on the page?
Once you gather all of this data you'll know EXACTLY how much competition
is involved for the keyword(s) you plan on targeting.
Why you need to know this information:
Regardless of how much time you put into your efforts, if the top sites all
have 10,000+ back-links with properly optimized websites you might find it
extremely difficult or impossible to ever sniff the first page of Google. With
the popularity of SEO these days, it is a complete liability not to know this
information before running a SEO campaign.
As you can imagine doing this manually is a detailed & time consuming
process. Researching the sites ranked 1-10 for all of your keywords relevant
to your market can be an exhausting task. I use a WordTracker subscription and love its tools for building large lists; KeywordDiscoveries software had some nice features as well. I've used free tools like GoodKeywords and Overture Keyword Selector Tool but none really gave me the raw data I needed to truly gauge my competition.
For a while, I simply had to research each individual keyword using the
search engines and click through each individual site.
It was time consuming
but nonetheless it was effective and very profitable. I thankfully now have
access to software that automates the whole process for me. It gives me the
information I need before I choose what keywords to target. href="http://www.keywordkingdom.com/keyword_software_scam_revealed.html">To read a controversial review about this new industry standard
software click here.
When all is said and done, I hope I have instilled in you the importance of
going the extra length to research the competition and not just aimlessly
target keywords. You cannot overlook this step; it can be the difference
between a successful campaign and an utter failure..
"The 7 Simple, yet Wildly Successful Strategies for SEO".
Click here for your free SEO Cource
Air Purifiers, Are They Worth The Money?
When you suffer from allergies or asthma, you may think it may be a good idea to purchase an air filtration system for your house. But one legitimate question would be: is it worth paying the money? Experts say that it can ease your symptoms, but that is true only if you make other changes in your environment, too.These changes concern avoiding the carpeting, finding another place for your pets and using air conditioning during the warmer months in order to get rid of the pollens or allergens. You should as well clean the air filters, the air conditioner filters, and the duct filters every season. Another possibility is not to open your windows and to avoid staying a lot outdoors, during the period when your allergies are acute.If you have tried all these and didn't find adequate relief, then it may be better for you to think about using an air filter. The U.S.
Environmental Protection Agency (EPA) as well as the American Lung Association recommends air filtration for those who...
Air Purifiers, Are They Worth The Money?
Vacuum cleaners > Air Purifiers, Are They Worth The Money?
Imagederm Introduces the Premier Dual Canister System, Crystal-Diamond Tip and Illuminated Hand Piece
Imagederm Inc. the manufacturer and designer the of the maintenance free microdermabrasion system is introducing the premier dual canister microdermbrasion system. This system holds two different choices of material, without having to change or empty canisters. The technician will put the most used material in the canister marked #1 and the 2nd choice of material in the canister marked #2.
In front of the machine, there is two inputs marked 1&2, when the small connector hose is inserted into the #1 input that will project #120 grit crystal, when the hose is put into the the input marked #2, it will project #80 grit crystal, or whatever the technician chooses to put into the 2nd reservoir.
Some technicians like to use sodium bicarbonate as a second choice.????
The Illuminated tip comes in red LED or white LED the red light is for skin rejuvenation and to produce new cell renewal. The white LED is conducive to a spa setting, because of the dim lighting in the...
Vacuum cleaners > Imagederm Introduces the Premier Dual Canister System, Crystal-Diamond Tip and Illuminated Hand Piece
Generic Cialis: Treatment for Erectile Dysfunction
Erectile dysfunction (ED) or impotence is the consistent inability
of a man to get and maintain an erection sufficient for satisfactory
sexual intercourse. It can result from any one of a wide variety of
physical and psychological causes. According to health experts,
many ED cases may be due to both physical and psychological factors.
High blood pressure, diabetes, heart disease, and certain medications
may be associated with a large number of ED cases. Other risk factors
for ED include nerve damage, kidney or liver disease, other vascular
conditions, cigarette smoking, and excessive alcohol consumption, which
make it difficult for sufficient blood to flow into the vessels of the
penis. Health experts believes that, psychological factors such as
stress, anxiety, guilt, depression, low self-esteem, and fear of sexual
failure cause up to 20% of cases.
Fifty percent or even more men
between...
Vacuum cleaners > Generic Cialis: Treatment for Erectile Dysfunction
Vacuum cleaners
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